Largest-ever survey of indigenous entrepreneurship now availableFindings in brief
Study Confirms Maori Are World's Third Most Entrepreneurial People
New research drills deeply into Maori entrepreneurial personality
The Global Entrepreneurship Monitor Aotearoa New Zealand 2005 has now been released. The report is available for download at www.lulu.com/hfrederick
“GEM Aotearoa New Zealand is the largest study of indigenous entrepreneurship ever undertaken and represents another milestone in our journey to better understand the characteristics and determinants of Maori entrepreneurial activity and entrepreneurship in general”, according to Professor Whatarangi Winiata, Tumuaki of Te Wananga o Raukawa and President of the Maori Party.
Ernst & Young’s 2003 Entrepreneur of the Year Caron Taurima says, “This Report is valuable to entrepreneurs because it highlight lessons learnt by others”.
GEM Aotearoa was sponsored this year by the Te Puni Kokiri / Ministry of Maori Development and was carried out by a team of researchers at Te Whare Wänanga o Wairaka (Unitec New Zealand) in Mt. Albert, Auckland, and Te Wänanga o Raukawa in Otaki under the leadership of Professor Howard Frederick.
GEM is headquartered at London Business School and Babson College in the United States. GEM New Zealand has resided at Unitec New Zealand since 2000.
This year the team surveyed a representative sample of Maori and the general New Zealand population to make comparisons with 35 countries.
The Report will be presented at the powhiri and launch of the International Entrepreneurship Research Exchange to be attended by more than 200 scholars from 35 countries on the Unitec campus February 7-10. Conference programme information is available at www.agseconference.com The powhiri begins at 4pm and the press conference at 5pm on February 7. Use Entry 4 off Carrington Road. Maori Television presenter Ella Henry will give the keynote address.
The report is available for download at www.lulu.com/hfrederick
Contacts: Howard Frederick +64-21-376560 or +64-9-815-4321 x 7016
Whatarangi Winiata +64-21 646 513 Interviews in Maori language
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