search engines information
I want my web experience to be a good and
exciting experience and part of my good experience is your continuing good
experience, therefore:
Here we hope to outline a few tips and
tricks we have gathered together which may help you market your website
a little better. Most will be in the form of general advice, however from
time to time we may hit on a sure fire good thing, so we shall publish
the details here, or we may have found a system or procedure that may not
be advisable to follow, and as we don't want you to get your fingers burnt
we will also post details of these here.
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search engines general
A website is like any business - you have
to HAVE VISITORS to your website. The best website in the world will
not do any business if no one visits it! Therefore we need to know
some of the ways of getting visits to your site, one of these ways is by
using/registering with, a search engine.
The biggest problem that most people have
with the search engines, is a failure to understand what the Search Engines
are going to do with each page they have designed. Unlike a directory,
the search engines only allow you to enter a url for submission to their
system. Search engines index and summarize your web page indifferent ways.
Therefore there is more than one method which you will need to employ to
have your page listed by a number search engines in the best possible way.
sub·mis·sion
n.
1.
a. The act
of submitting to the power of another: "Oppression that cannot
be overcome does not give rise to revolt but to submission"
(Simone Weil).
b. The state
of having submitted.
2.The
state of being submissive or compliant; meekness.
3.
a. The act
of submitting something for consideration.
b.Something
so submitted: read three fiction manuscripts and other such
submissions. |
| Definition by Atomica
(formerly GuruNet*)
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search engine or directory
system
Search Engine
- A search engine is a database system designed to index internet addresses
(urls, usenet, ftp, image locations etc). The typical search engine contains
a special program often called a spider (also sometimes called a "bot"
or "crawler"), the spider accepts a url, it then goes to that website
and retrieves a copy of the file found there. The search engine will then
retrieve from that copy just the essential data it needs for its data base.
While most search engines request both a url and an email address, the
search engine makes the determination automatically as to what data ends
up in the database index.
Directory
- A directory is basically a manual entry database system. You, as the
end user submitting your url, will supply the directory with all of the
needed information during the submission process. At a minimum, this information
includes, url, title and a short summary of your website. Rarely will the
directory have any program capable of visiting your website, although a
few directories do have a simple spider capable of verifying that the url
you provided was a valid url.
While both systems have elements in common,
such as the ability to search the data base, boolean expressions, and advanced
features. The primary distinction lies in how the two systems obtain their
data. search engines do it automatically and directories do it manually.
Search engines and graphics
Search engines cannot spider graphics! Label
graphics with ALT tags, to explain what the graphics are.
Only three major search engines are capable
of handling client side images, and no search engine can handle server
side imagemaps. Imagemaps can be acceptable if you also provide text links
also. Remember that search engines cannot read images, and they certainly
cannot read the text contained within an image. A website which contains
only graphics cannot be indexed properly on the search engines because,
apart from the information in the head of the document and perhaps comments
within the page, it contains little content that can be used in the search
engine database
Search Engines and File
names
By actually naming the file something descriptive,
and perhaps using a keyword as a file name, you are helping your site achieve
a higher rating and relevancy with the search engines.
Remember that dashes ("-") and underscores
("_") can be used in file names, i.e. tea-parties.html. Adding directories
with relevant names is also a great way of sneaking in a keyword or two.
Search Engines and Frames
Frames pose a particular problem for designers
where the search engines are concerned. For one thing, a framed site doesn't
serve up just one page, it always serves up two or more.
Always use a title tag for every page.
The Index page (which contains the frameset) must contain meta tags and
a <noframes> section.
Treat every page which resides in a frame
as a possible point of entry. Always give your visitor a way of returning
to the master frameset page. Use a non-frame capable browser to view each
page.
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