search engines information

I want my web experience to be a good and exciting experience and part of my good experience is your continuing good experience, therefore: 

Here we hope to outline a few tips and tricks we have gathered together which may help you market your website a little better. Most will be in the form of general advice, however from time to time we may hit on a sure fire good thing, so we shall publish the details here, or we may have found a system or procedure that may not be advisable to follow, and as we don't want you to get your fingers burnt we will also post details of these here. 
 

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search engines general

A website is like any business - you have to HAVE VISITORS to your website.  The best website in the world will not do any business if no one visits it!  Therefore we need to know some of the ways of getting visits to your site, one of these ways is by using/registering with, a search engine. 

The biggest problem that most people have with the search engines, is a failure to understand what the Search Engines are going to do with each page they have designed. Unlike a directory, the search engines only allow you to enter a url for submission to their system. Search engines index and summarize your web page indifferent ways. Therefore there is more than one method which you will need to employ to have your page listed by a number search engines in the best possible way. 
 
 
sub·mis·sion
n.
1. a. The act of submitting to the power of another: "Oppression that cannot
    be overcome does not give rise to revolt but to submission" (Simone Weil).
    b. The state of having submitted.
2.The state of being submissive or compliant; meekness.
3. a. The act of submitting something for consideration.
  b.Something so submitted: read three fiction manuscripts and other such
    submissions.
Definition by Atomica (formerly GuruNet*) FREE to download online dictionary and theosaurus. (Download Size = 930KB)

search engine or directory system

Search Engine - A search engine is a database system designed to index internet addresses (urls, usenet, ftp, image locations etc). The typical search engine contains a special program often called a spider (also sometimes called a "bot" or "crawler"), the spider accepts a url, it then goes to that  website and retrieves a copy of the file found there. The search engine will then retrieve from that copy just the essential data it needs for its data base. While most search engines request both a url and an email address, the search engine makes the determination automatically as to what data ends up in the database index. 

Directory - A directory is basically a manual entry database system. You, as the end user submitting your url, will supply the directory with all of the needed information during the submission process. At a minimum, this information includes, url, title and a short summary of your website. Rarely will the directory have any program capable of visiting your website, although a few directories do have a simple spider capable of verifying that the url you provided was a valid url. 

While both systems have elements in common, such as the ability to search the data base, boolean expressions, and advanced features. The primary distinction lies in how the two systems obtain their data. search engines do it automatically and directories do it manually. 
 

Search engines and graphics

Search engines cannot spider graphics! Label graphics with ALT tags, to explain what the graphics are. 

Only three major search engines are capable of handling client side images, and no search engine can handle server side imagemaps. Imagemaps can be acceptable if you also provide text links also. Remember that search engines cannot read images, and they certainly cannot read the text contained within an image. A website which contains only graphics cannot be indexed properly on the search engines because, apart from the information in the head of the document and perhaps comments within the page, it contains little content that can be used in the search engine database
 

Search Engines and File names

By actually naming the file something descriptive, and perhaps using a keyword as a file name, you are helping your site achieve a higher rating and relevancy with the search engines. 
Remember that dashes ("-") and underscores ("_") can be used in file names, i.e. tea-parties.html. Adding directories with relevant names is also a great way of sneaking in a keyword or two. 
 

Search Engines and Frames

Frames pose a particular problem for designers where the search engines are concerned. For one thing, a framed site doesn't serve up just one page, it always serves up two or more. 

Always use a title tag for every page. The Index page (which contains the frameset) must contain meta tags and a <noframes> section. 
Treat every page which resides in a frame as a possible point of entry. Always give your visitor a way of returning to the master frameset page. Use a non-frame capable browser to view each page. 

     
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